—What I do
Simplify complex problems strategically with conceptual design
Build & evolve brands
Strong brands are more profitable (219% to be exact) because they stand out. I take great care to make sure your brand is clearly defined and aligned with your vision. I design a unique, ownable and an authentic presence that will set you apart from your competitors.
— Brand transformation: design, strategy & story
— Creative direction & visual design
— Logos, style guides, tone & personality
— Packaging & product design
— Content strategy and creation
Design digital experiences people love
Design may be subjective, but its impact is undeniable. 68% of your audience may bounce if the design falls short. My proven success in winning design awards stems from my agile framework of methodologies that consistently deliver swift and remarkable results.
— User research & testing
— Digital transformation strategy
— Web & mobile app design
— UX/UI design, prototyping
— Systems design
— Animation & interaction design
Ship products that deliver valuable results
Designing for positive change, to improve lives and better the world, I set my clients up for long term success.
— Validate product-market fit
— Increased conversions and sales
— Increased customer happiness
— Increased brand awareness and loyalty
— Increased retention / renewal
— Higher referral rates and social shares
— Reduced acquisition costs
— Boatloads saved on developer costs
— Fewer CX support tickets
—How I work
A phased approach to solving complex problems
Research & Strategy
I kick things off with discovery, research, and then defining the scope. This initial phase allows me to craft data-driven strategies that drive growth today and tomorrow.
Ideate & Design
I brainstorm and create choices. Then I converge and make choices that inspire brand fans and fuel business plans.
Build & Improve
I collaborate closely with our cross functional partners, building and refining prototypes and seeking early user feedback.
With an agile, collaborative approach, I pivot when necessary. Feedback is my ally, propelling me to continually improve with every iteration.
—Who I work with
Partnering with ambitious brands, big and small.
I provide creative services as an employee or as a dedicated consultant who seamlessly integrates with in-house teams. Leveraging over 20 years of expertise, my focus is on achieving measurable business outcomes through my tried and true, seasoned design process. My goal is to empower clients and partners to maintain consistent, long-term brand and product experiences that drive business success.
—How I deliver
Superpowers
—Design Awards
Recognition 🙏
A’ Design Award / Culturalist
A’ Design Award / UnitedHealthcare
Mobius / Wonderful Pistachios GetCrackin.com
Mobius / POM Wonderful Press Kit
Webby Award / Wonderful Pistachios GetCrackin.com
Webby Award / Teleflora.com
W3 Awards / Wonderful Pistachios GetCrackin.com
Davey Awards / Wonderful Pistachios GetCrackin.com
Davey Awards / Wonderful Pistachios Video Contest
Davey Awards / Wonderful Lemons SqueezeTheDay.com
Davey Awards / Teleflora.com
—Resume
Background
Freelance Consultant / Head of Design / 2001-2024
Walmart / Principal Product Designer / 2024
Meta / Sr. Product Designer / 2022
Clearing Health / Sr. Product Designer / 2022
Chewy / Sr. Product Designer / 2021
Hero Digital / VP Product Design / 2020-2021
One Hope Wine / Director of Product and User Experience / 2017-2019
Gigster / Sr. Product Design Consultant (UX/UI) / 2015-2017
Culturalist / Sr. Product Designer (UX/UI) / 2015-2016
Hoverstate / Creative Director / 2014-2015
Epsilon / Associate Creative Director / 2011-2012
The Wonderful Agency / Design Director / 2005-2011